This is a publication for Craft Victoria’s Annual Report. The purpose of this project was to create a new publication for the 2023 annual report, by designing a booklet that visually displays Craft Victoria’s values, commitments and missions: to ‘encourage creativity’ and ‘champion craft’. In this project, I was also tasked to choose a keyword based on my research on Craft Victoria, which was ‘Envoking Creativity’. This was approached by designing abstract ‘bubbly and flowly’ shapes, which is then paired with bright colours to express their value of ‘allowing the flow of creativity to thrive.’ The fluid lines and ‘paint splat’ elements, displayed throughout the rest of the booklet also give the publication a ‘quirky’ appearance, as they also value growing a welcoming and fun community.