‘L’Hourloupe’ is a Pop-up Exhibition that will supposedly take place within the Melbourne vicinity. The exhibit will be displaying artworks based on Jean Dubuffet’s collection ‘L’Hourloupe’. The purpose of this project was to gain attention from general audiences through a series of promotional material using a consistent style guide. The style guide was designed to reflect the artworks that will be featured in the exhibit to create a relationship between the exhibit and the promotional material that will be displayed through different forms of media through the sponsorship of The City of Melbourne to gain more exposure.