Many Wonders is a campaign created to save The Great Barrier Reef, one of Australia’s most well-known attractions. The purpose of the campaign is to promote the idea of saving the reef as it is currently suffering from several human and natural causes, and is seen as a constant environmental issue. This campaign aims to solve this environmental issue by spreading awareness to the general public in order to create a change and save the Great Barrier Reef. Therefore, creating this brand to represent these values and purpose. The main logo is of a pearl enveloped with the coral reef, and the typographic version is drawn in a ‘flowly’ like way to reflect the characteristics of ocean waves, paired with whale motifs.